We have customers visiting us regularly, shopping for Ford trucks for sale, who are curious about the all-new 2024 Ford F-150. There’s been a lot of buzz going around about this always-popular full-size pickup. Even though the F-150 has been a best seller for decades, Ford hasn't taken that as an excuse to stop innovating. They've brought back the impressive F-150 better than ever, with upgrades in nearly every area. These upgrades have made work at construction sites and similar work areas easier to manage. They've made changes to the bed to make loading and unloading it easier. They've given drivers the power to do more and go more places.
We’re excited to introduce our customers to the 2024 Ford F-150. Naturally, because people were already so pleased with the previous model, we are getting a lot of questions about the upgrades. Drivers want to be sure the features and core capabilities they always loved are still there (they are). Some are wondering if they should upgrade to the newer model. Because previous year models already have so many features customers love, they want to make sure they won’t lose their favorite parts of this pickup. So they want to know if it’s still the F-150 they know and love. We’re here to answer all of your questions and show you all of the 2024 trims. Here are the exciting upgrades to the 2024 Ford F-150.
Let’s Start With the Pro Access Tailgate
Ford has been steadily perfecting the F-150’s tailgate. For years, drivers have loved the fold-down tailgate step, making it easy for them to access the deeper parts of the bed. For the 2024 year, Ford is taking things to the next level with this truck by adding a power up/down tailgate with a work surface.
A power up/down function means you can take it easier on the tailgate’s hydraulics, potentially increasing their lifespan. It also means you can spare yourself the effort of manually lifting and lowering the tailgate. The work surface gives contractors and other professionals a place to sketch out blueprints, fill out invoices, and sign contracts when they’re away from their offices. It’s also not a bad place to enjoy your lunch break.
Within that work surface, you’ll also find other helpful features. You get integrated rulers for handling work site measurements. You get a section that holds your cell phone. There’s also a pencil and a cupholder. Think of it like your mobile office in the back of your pickup. Ford has also made some optional changes to the bumper step. They increased the width of the step cut-out and the depth of the bumper itself, creating a larger stepping area for accessing the bed. However, customers still have the option to stick with the traditional tailgate, should they prefer that.
The tailgate also boasts a 100-degree opening integrated swing gate, which makes it easier for drivers to access their bed when towing. The swing gate has built-in stops to prevent it from bumping up against trailer elements.
A New Standard Engine That’s Powerful And Fuel Efficient
For the 2024 model year, unless selecting another option, all F-150 drivers will get the new standard 2.7-liter EcoBoost. It combines impressive power and fuel economy. For the 2023 model, this engine only first appeared on the upper Lariat trim, but now drivers of the base level trim will have this solid powertrain, too. Between its formidable horsepower and torque, the new standard engine is ready for towing and hauling and is also a smart choice for commuters. We love the balanced performance of this standard engine.
Drivers who don’t want the standard engine have several other options. These include a 3.5-liter EcoBoost, a 3.5-liter PowerBoost, a 3.5-liter High Output, a 5.0-liter V8, and a 5.2-liter supercharged V8. One of our associates would love to help you choose the best one for your power, fuel economy, and towing needs.
Even More Storage in the Bed
The added functionality of the bed doesn’t stop with the increased step size, work surface, and power up/down tailgate. Drivers will also get new standard storage in the bed. Drivers now get a standard bed storage box behind one or both rear wheels. The location will depend on whether or not drivers opt for the Pro Power Onboard, and boxes range from 5.5 to 6.5 feet. This box boasts a heavy-duty lock, making it an excellent place for stashing valuables like expensive tools or appliances. Thanks to the versatile swing gate, drivers will find it easy to access this storage box.
Pickup drivers know that they have a variety of items to stash, and not everything is safe in the bed. Some items, either due to their fragile or valuable nature, need special storage spaces. This new storage bed box shows that Ford thinks about the real needs of their customers.
The Raptor Trim Gets Exciting Changes, Too
Drivers who love the off-road Raptor trim have some fun improvements to look forward to, too. Ford engineers have made a new optional modular front bumper that boosts off-road capability and adds to the truck's rugged look. Available on Raptors with 37-inch tires, the new bumper is made to reveal more of the front tires for an aggressive appearance and add a little more clearance in certain settings. There are new hood graphics and color options.
On the performance front, you’ll get all-new valve shocks for better ride control. You’ll notice better damping, better rebound, and an all-around smoother ride on rough terrain. We know off-road enthusiasts will find the new Raptor packs a punch in design and performance.
Check Out the 2024 Ford F-150 at Ruge’s Ford Today
If you’re curious about all of the exciting upgrades in the 2024 Ford F-150, pay us a visit. We’d love to show you these powerful, convenient, and thoughtful changes in person. We love this pickup as much as its many loyal drivers do. So, you can guess how eager we were to get behind the wheel of the new model and get familiar with all of the changes ourselves. We can give you our expert insight on exactly which engine, trim, and optional features will help you tackle your day’s challenges.
We know how much our customers rely on their pickups to run their businesses and fuel their adventures. It’s important for us to get to know your needs so we can feel confident we send you home in the perfect truck. When you have picked out your F-150, our finance team will be happy to help you select the ideal lease or loan package. We know that for many, a great full-size pickup like the F-150 is a business expense. Our finance team wants to help you stay on track with your budgeting goals while making sure you get the truck you need to run your business.
Every day, we’re bringing in new models of this great truck. We would love to show you what all the buzz is about surrounding the 2024 Ford F-150 upgrades. Come see for yourself today. We’re the dealership to visit if you want to be met with professionalism, an enormous inventory, and competitive prices.
